Leadership
Experienced entrepreneurs and industry veterans building the future of B2B commerce.
Serial Entrepreneur & Digital Commerce Pioneer
Joost Hoogstrate is a serial entrepreneur with over 25 years of experience spanning banking, insurance tech, media, and e-commerce. With multiple successful exits under his belt, he brings a rare combination of strategic vision and operational excellence to RFQmatch.
His journey from corporate banking at ING to building and selling multiple digital ventures gave him deep insights into B2B challenges. His experience as CMO at Lightspeed and E-commerce Manager at Sanoma shaped his understanding of scalable digital platforms.
Now, with RFQmatch, Joost is applying everything he's learned to solve one of the biggest inefficiencies in global trade: connecting buyers with the right suppliers, anywhere in the world.
Career Journey
RFQmatch.com
CurrentFounder & CEO
Building the future of global B2B procurement with AI-powered supplier matching.
NextBestAction.nl
Managing Consultant
Strategic consulting for digital transformation and e-commerce optimization.
E-commercemanagers.com
Managing Consultant
E-commerce strategy and implementation for enterprise clients across Europe.
SEOshop / Lightspeed
CMO
Chief Marketing Officer at leading e-commerce platform provider.
Sanoma
Manager E-commerce
Led e-commerce initiatives for major European media corporation.
ROC Amsterdam
Teacher
Sharing knowledge and developing the next generation of professionals.
Climatarians.org
CEO
Early-stage sustainability venture (closed).
Verzekeringen-Online
Successful ExitCEO
Online insurance comparison platform. Successful exit.
RechtsbijstandDirect
Successful ExitCEO
Direct-to-consumer legal insurance. Successful exit.
ING Bank
Account Manager
Started career in corporate banking at leading Dutch financial institution.
Our Vision
"Every business deserves access to the best suppliers in the world. RFQmatch breaks down the barriers of geography, language, and complexity to make global sourcing accessible to all."
- Joost Hoogstrate, Founder & CEO
A Growing Team
RFQmatch is backed by a talented team of engineers, product specialists, and industry experts passionate about transforming B2B procurement. We're actively expanding our leadership team as we scale globally.
Join Our Team